In 1989 Direct Media created the Direct Media Executive Database, which came to be known as the "DME." At the time, the DME was a revolutionary database product that became the first of what are now referred to as co-op or "multi-mailer" databases.
DM pioneered the development and use of what was and continues to be the largest single source of response generated and compiled business-to-business lists in the industry. This revolutionary concept of bringing together the very best business data and allowing multiple mailers to leverage this environment gave our clients a competitive advantage. These advantages were realized through what were at the time breakthrough concepts. They included giving multiple mailers a single database list source for both retention and prospecting offers.
The DME also offered net/net pricing which again was a revolutionary concept at the time and offered our clients cost savings by having them pay for only what they placed into the mail stream. Eventually, the DME evolved into the DataWarehouse.
Since the earliest application of data processing to direct marketing, Edith Roman Associates has been a leader in the database marketing arena. In fact, ERA was one of the first companies to use relational database management systems to build informational hubs. Our research team continually develops and uncovers tools, techniques, and marketing strategies that produce exceptional results for our clients.
In 2009, sharing the same sense of pioneering spirit, Direct Media Millard and Edith Roman, Infogroup companies, joined forces to create the next generation of cutting edge multi-mailer database technology - the b2bdatawarehouse - a single-source, multichannel marketing and branding environment for B2B marketers.
With the new release of the b2bdatawarehouse, Direct Media Millard and Edith Roman have set the bar very high and offer a breakthrough, state-of-the-art business intelligence tool providing B2B marketers with expansive business data for direct mail, email, telemarketing and analytics in one cooperative database environment.
The b2bdatawarehouse delivers easy and secure access to multiple layers of data sources through a proprietary state-of-the-art technology tool, providing marketers with the ability to know more about their existing and potential customers.
The new b2bdatawarehouse is truly "game changing" and we invite you to learn more about this exciting multichannel marketing product.