(OMAHA, NE) - Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced the release of its next-generation b2bdatawarehouse product, a single-source, multichannel marketing and branding environment for B2B marketers.
"Infogroup's new b2bdatawarehouse is a breakthrough state of the art business intelligence tool providing B2B marketers with easy access to expansive business data for direct mail, email, telemarketing and analytics in one cooperative database environment," said Ed Mallin, President of Infogroup's Services Division. "From major brand advertisers to traditional direct marketers, the b2bdatawarehouse delivers easy and secure access to multiple layers of data sources through a proprietary state-of-the-art technology tool hence providing marketers the ability to know more about their existing and potential customers than from any other partner."
The b2bdatawarehouse provides robust marketing data from over 1,500 unique sources with nearly 25 million business sites and 100 million business executives at their work address, by title, ranging from Fortune 500 companies to the small business owner. Unlike "blind" co-ops, b2bdatawarehouse is an open base where each data provider has full control and approval of usage. Infogroup's Direct Media Millard President Larry May said, "With thousands of lists and multiple overlay sources, users gain accurate, unduplicated email and postal data in every business sector. With true multichannel functionality, unlimited data capacity, easy and secure web access, speed and flexibility, Infogroup's b2bdatawarehouse is a radical evolution in database marketing and is unparallel in the industry."
The b2bdatawarehouse will bring national brand advertisers more granular data to reach the B2B market. This product offers Infogroup B2B clients another innovative tool to support their multichannel marketing efforts. This product provides brand marketers new insights in order to enhance their CRM and customer acquisition and retention efforts.
"The b2bdatawarehouse is redefining how marketers identify and reach business customers and prospects," said Bill Fairfield, Infogroup's Chief Executive Officer. "This truly is a game changer for the industry and we are proud to add this to Infogroup's suite of products and services and further strengthen our leadership position in the business and consumer database arena."
For more information contact Ed Mallin at (845) 732-7070 or Larry May at (203) 532-2546.
About infoGROUP
infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.