b2b Data Warehouse from infogroup

Direct Marketing Services

B2B List Brokerage -

  • Deep understanding of the mailer's needs
  • Unparalleled experience
  • Cutting edge database tools
  • Proprietary research tools
  • Price negotiation skills
  • B2B MarketInsight™
  • Focus on customer service

Analytics & Modeling -

  • Experts in customer housefile analysis
  • Response model building and application
  • Matchback analysis
  • Optimize response for both retention and prospecting

Campaign Management & Coordination -

  • Highly evolved campaign management and coordination services
  • Access to the best marketing knowledge and experience
  • Skills to execute cost effective and highly responsive marketing campaigns

Data & Email Append -

  • Broaden your reach into your own customer files
  • Cost effective
  • Email append can add up to 30% more email coverage to an existing customer file.  
  • Add firmographic data to improved view of customer and more detailed segmentation

Multichannel Marketing -

  • First to offer True Multichannel™ capability
  • Use multichannel for both retention and prospecting
  • 20 million email addresses that match postal
  • 70% of the records have valid telephone numbers
  • Our experts provide the strategy
  • Enhanced selection capabilities in the b2bdatawarehouse

Compiled Data Experts -

  • As part of Infogroup we own and develop the infoUSA Business File
  • Deeper understanding of compiled business data
  • Not just resellers
  • Can pass along savings
  • Offer infoUSA and D&B along with many effective vertical compilations